#

LOCATION ▸ SHENZHEN, GUANGDONG

CLIENT ▸ SHUSHU/TONG

YEAR ▸ 2023

STATUS ▸ COMPLETED

PROGRAMME ▸ CLOTHING STORE

COLLABORATORS ▸ -

PHOTOGRAPHER ▸ ZHUDI@SHADOOPLAY

#

PROJECT SYNOPSIS ▾

SHUSHU/TONG'S FIRST STORE ESTABLISHED AN ICONIC VISUAL LANGUAGE FOR THE BRAND: MODULAR CURVED WALLS, AN ALL-OVER CARPET OF THREE-DIMENSIONAL CARVED FLORAL GRAPHICS AND EMBROIDERED PRINTED SOFAS, CREATING AN INTIMATE DREAMSCAPE THAT IS BOTH ROMANTIC AND MODERN. WE KEPT THESE VISUAL ELEMENTS IN THIS PROJECT. MEANWHILE, WE CHOSE THE BRAND'S QUARTERLY COLOR [BLUE] AS THE SPATIAL TONE FOR THE NEW STORE. THE COLOR CHANGE GIVES THE BRAND A DYNAMIC NEW-LOOK WHILE MAINTAINING THE CONSISTENCY OF THE BRAND'S VISUAL LANGUAGE.

THE THEATER-LIKE ATMOSPHERE OF THE "ROSE DRAWING ROOM" IS ALSO KEPT. A LARGE AND BRIGHT "HALL" SERVES AS A PRELUDE TO THE SPACE, WELCOMING GUESTS WITH AN OPEN GESTURE. A WOODEN BOX POKES OUT FROM THE WALL AND BECOMES THE THEATER'S "BOX OFFICE", DRAMATICALLY FUNCTIONING AS A CASHIER. SLENDER STAINLESS-STEEL CHANDELIERS HANG DOWN FROM THE CEILING LIKE SPOTLIGHTS, PRECISELY ILLUMINATING THE PRODUCTS AND THE SPACE....

A SLANTED OPENING BECOMES A TRANSITIONAL LAYER. A SIGN COVERED WITH BLUE EMBROIDERED FABRIC GUIDES CUSTOMERS TO OPEN A SECRET DOOR ON EITHER SIDE, AND THEY WILL DISCOVER A DRESSING ROOM WRAPPED IN THE SAME FABRIC AS A SECRET LITTLE WORLD WITHIN THE WALLS. THROUGH THE OPENING, HAND-BLOWN GLASS WALL LAMPS FROM LOGICO SLIGHTLY ILLUMINATE AN INTIMATE WOODEN 'DRAWING ROOM'. THE CENTROSYMMETRIC LAYOUT GIVES THE SPACE A MIRRORED INTEREST. THE DOUBLE-SIDED SOFA IN THE CENTER OF THE ROOM HAS A ROTATING DYNAMIC. AS PEOPLE SPONTANEOUSLY ROAM AROUND, THE WHOLE ROOM BECOMES AN ENDLESS DREAMSCAPE.

SHUSHU/TONG的首家店铺为品牌确立了一种深入人心的视觉语言：模块化的弧形墙面、满铺的立体雕刻碎花图形地毯和刺绣印花沙发，营造浪漫而现代化的私密梦境。这些视觉元素在该项目得到了延续。同时，我们选取了品牌的季度颜色【蓝色】作为新店铺的空间基调。色彩的变化赋予品牌以动态的新面貌，同时维持了品牌视觉语言的一致性。

“玫瑰会客厅”的剧场氛围同样得到了延续。宽敞明亮的“前厅”作为空间的前序，以开放的姿态迎接客人。一个木制的盒子从墙内探出，成为剧场的“售票处”，戏剧化地完成了收银功能。细长的不锈钢吊灯从天花垂下，形似一盏盏聚光灯，精准地照亮产品和空间。

一个斜向的洞口成为过渡性的层次。蓝色刺绣面料的指示牌引导人们打开两侧的暗门，被相同面料包裹的更衣间映入眼帘，成为墙体内秘密的小世界。穿过洞口，手工吹制的Logico玻璃灯具微微照亮了一处私密的木质“会客厅”。中心对称的布局赋予空间以镜像的趣味，房间中央的双面沙发蕴藏着旋转的动态，人们自发地环绕，展开沉浸式的漫游，如同一个无尽的梦境。

#

PHOTOS ▾

#

DRAWINGS & DIAGRAMS ▾

#

READ MORE ▾