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LOCATION ▸ SHANGHAI

CLIENT ▸ CEMENT DESIGN

YEAR ▸ 2023

STATUS ▸ COMPLETED

PROGRAMME ▸ SHOWROOM

COLLABORATORS ▸ -

PHOTOGRAPHER ▸ ZHUDI@SHADOOPLAY

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PROJECT SYNOPSIS ▾

THE PROJECT IS THE FIRST CHINESE PHYSICAL SHOWROOM OF CEMENT DESIGN, A SPANISH ART CEMENT BRAND, LOCATED IN THE RENOVATED NEIGHBORHOOD, NOW SPACE, FORMERLY KNOWN AS XINZHONG TOWEL FACTORY. IN SHANGHAI’S TYPICAL OLD LANE WHERE BUILDINGS FROM DIFFERENT PERIODS COEXIST, WE ARE INTERESTED IN BRINGING VITALITY TO THE NEIGHBORHOOD.

WE ALL HAD A COMPLETELY WHITE DREAM, WHERE ALL EXTERNAL PRESENCE MERGED INTO ONE AND THE ONLY THING THAT COULD BE PERCEIVED WAS YOUR ISOLATED EXISTENCE. MATERIAL DEFINED THE PROJECT AS ART CEMENT MAKES THE PURE MONOCHROMATIC DREAM TANGIBLE. THE MATERIAL ITSELF BECOMES AN APPROACH OF PRESENTING THE BRAND AND THE SPACE. WITH SPACE AS A WHOLE, FORM BECOMES THE ONLY RECOGNIZABLE PROTAGONIST. THE BASIC FORM ANSWERS THE BASIC MATERIAL....

INTERIOR AND EXTERIOR SPACES ARE NOT SEPARATED FROM EACH OTHER; THE OCCUPATION OF FORM SIMULTANEOUSLY GENERATED BOTH. THE VOLUME IS DIVIDED INTO TWO FLOORS ACCORDING TO ITS FUNCTION. SCENES CHANGE VERTICALLY WITH A SINGLE TWIST. THE TWIST ALSO DIVIDES THE RECTANGULAR SITE, CREATING A SERIES OF SPACES WITH DIFFERENT FORMS AND SCALES. THE UPPER VOLUME IS EITHER INTERSECTED WITH OR SEPARATED FROM THE COLUMNS OF THE FORMER TOWEL FACTORY. THE RIGID ORDER OF THE EXISTING STRUCTURE REINFORCES THE PERCEPTION OF THE VOLUME.

THE SHOWROOM ITSELF IS LIKEWISE AN EXHIBIT. THE ART CEMENT ON THE FAÇADE IS HAND-SCRAPED IN DIFFERENT DIRECTIONS. THE LINEAR TEXTURE BECOMES A SUBTLE MEANS OF DECORATION. THE INTERIOR IS PAINTED IN WARM WHITE THROUGHOUT, HIDING A SECRET BENEATH THE PURE SURFACE: THE INTERIOR OF THE LOWER VOLUME IS PAINTED IN DARK GRAY, WAITING TO BE OPENED AS AN INWARD-LOOKING SURPRISE AND CREATING LAYERS OF PUBLICITY AND PRIVACY. THE SECRET SIDE ALWAYS ENRICHES US.

项目为西班牙艺术水泥品牌CEMENT DESIGN的首个国内线下展厅，坐落于前身为莘众毛巾厂的新兴街区-现所。上海典型的旧式里弄中，不同时期的建筑和谐共存，我们希望为街区注入新的活力。

我们都曾有过一个完全洁白的梦境，所有外部的存在浑然一体，唯一能被感知的是你独立的存在。材料定义了该项目，艺术水泥让纯净的单色梦境触手可及，材料本身成为呈现品牌和空间的手段。空间作为一个整体，形体成为唯一可被辨识的主角，基本形体是对基本材料的回应。

室内和室外空间并非相互孤立的存在，形体的占据让二者同时产生。形体根据功能被分为上下二层，一次扭转完成了垂直方向的场景转换。扭转的动作同时划分了原本方正的场地，形成一系列形态尺度各异的空间。上层形体与旧毛巾厂的立柱或交错或分离，严谨的旧结构秩序强化了对形体的感知。

展厅同样是一件展品。立面的艺术水泥应用不同方向的手工刮制工艺，线性肌理成为微妙的装饰手段。室内被通体涂刷为暖白色，纯净的外表下暗藏秘密：一楼形体的内部被涂刷成深灰色，作为内向的惊喜等待人们打开，构建公共与私密的层次，不轻易为人所知的一面总是使其更丰富。

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PHOTOS ▾

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DRAWINGS & DIAGRAMS ▾